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How to get competitor data for any company

Whether you're building a market map, pitching against incumbents, or sizing a segment, you need a competitor list with firmographics. Here's how to pull competitive-intelligence data from public sources, at scale.

What competitor data looks like

Good competitor data isn't just names — it's each rival's revenue, employee count, and how closely they compete (proximity). That lets you rank, cluster and prioritise instead of guessing.

What you can get

• Competitor list — named rivals for any seed company.
• Proximity — how directly each one competes.
• Firmographics per competitor — revenue, employees, industry, HQ.
• Funding & news — momentum signals across the set.

How to do it (pay-as-you-go)

The Owler Company Scraper returns a company's competitor graph with proximity, plus revenue, funding and news — so one run gives you a ranked competitive landscape, exportable to JSON / CSV / Excel.

• Seed it with one or more companies (names or URLs).
• Get each competitor with its firmographics.
• Expand recursively to map a whole segment.