Home › Guides › Track your brand in AI search (GEO)

Track your brand in ChatGPT, Gemini & Claude: AI search visibility (GEO)

Your buyers no longer "Google it" — they ask ChatGPT, Gemini, Perplexity and Claude. When someone asks "what's the best project management software?", the AI names a few brands. If yours isn't one of them, you lost that customer before you ever saw them. Measuring this is the new SEO — called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization).

What is AI search visibility (GEO / AEO)?

AI search visibility is how often — and how prominently — your brand appears inside AI-generated answers. Where classic SEO tracked your rank on a page of blue links, GEO tracks whether the model mentions, ranks and cites you when a buyer asks a question. The market for this is growing fast (an estimated $1.5B in 2026 heading toward ~$17B by 2034) because AI assistants now sit between brands and buyers.

What you should actually measure

• Mention rate — in what share of relevant answers your brand appears.
• Ranking & position — where you land among the brands the AI lists.
• Share of voice — your mentions vs. each competitor's.
• Sentiment — whether the AI describes you positively, neutrally or critically.
• Cited sources — the real domains the AI grounds its answer on (where to earn citations).

The catch most tools miss: AI answers are non-deterministic

Ask the same question three times and you can get three different brand lists. A tool that asks once reports a coin-flip as if it were the truth. Reliable GEO tracking samples each prompt several times and reports a mention rate plus a stability score — so you know how much to trust each number. This is the single biggest difference between a vanity dashboard and decision-grade data.

How to track it

foXLabs publishes AI Brand Monitor on Apify — a pay-as-you-go GEO / AI search visibility tracker that does exactly this:

• Queries ChatGPT (OpenAI), Gemini (Google) and Claude (Anthropic) with live web search — no API keys to set up.
• Samples every prompt multiple times and reports mention rate + stability (most trackers ask once).
• Gives a single AI Visibility Index (0–100), share of voice, sentiment and a trend delta vs. your last run.
• Resolves the real cited domains (not opaque redirect URLs) and shows your citation gap — the exact sources driving competitors' visibility where you're absent.

How to improve your AI visibility

Once you know your score, the levers are concrete: earn mentions and citations on the third-party domains the AI already trusts (review sites, comparison articles, authoritative guides), keep your own pages factual and well-structured, and re-measure on a schedule to confirm the trend is moving up. The citation gap in your report tells you exactly which domains to target first.

How often should you check?

AI answers drift as models and the web change, so GEO is a monitoring discipline, not a one-off. Schedule a weekly run and watch the trend delta — and wire a webhook to Slack so a drop in visibility alerts your team automatically.