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Instagram reels by profile: plays, likes, comments and a performance score

The Instagram Reels Scraper returns the reels of a profile's Reels tab, one row per reel: plays, likes, comment count, an approximate time, the cover image, and how the reel did against what's usual for that profile (playsVsProfileMedian). The plays are the real tab tile figure, not the embed page's lower "views". On request it reads each reel by itself for caption, exact time, duration, music, video address, co-authors and topics. No login, no cookies, no account.

Who it's for

• Content strategists finding which reels over-perform a profile's usual.
• Influencer marketers judging a creator's real reach before a deal.
• Trend and music researchers pulling captions, hashtags and sounds across reels.
• Datasets and dashboards fed reel metrics with stable fields.

What you get

Every row has 34 columns; without details the detail columns are null (lists too, so "not read" is not mistaken for "none"). Measured on the platform: 500 reels in 15 seconds; 60 with details in 28 seconds; a restarted run delivered no reel twice.

Input

{ "profiles": ["nasa", "nike", "adidas"], "maxReelsPerProfile": 12, "includeDetails": true }

Honest limits

• Reels only — no photo posts or carousels, no comment texts (count only), no shares, saves or transcripts.
• Nothing behind the login — no private profiles, stories, highlights, follower lists, search or tagged tab; signed-in-only / age-restricted / private profiles get a free status row.
• A hidden like count is null (plays and comments still come); media is not downloaded (videoUrl/displayUrl are temporary addresses).
• takenAtApprox is read from the reel id (median 77 seconds before the exact time); use takenAt (details) when the time matters. A changed Instagram page ends the run with a message, not empty rows.

Pricing

Pay per result: a reel event (from the reels list) or reel-detailed (when Instagram answered the per-reel details request with at least its exact time). A reel asked with details that came without them carries reel. Status rows are free. Current prices are on the actor's Pricing tab on Apify.

Related

This Actor reads reels by profile; for photo posts and carousels use the Instagram Profile Posts Scraper, for one reel by URL with both play counters the Instagram Post & Reel Details Scraper, for profile metrics the Instagram Profile Scraper, and for comments the Instagram Comments Scraper.

Frequently asked questions

Do I need an Instagram login or cookies?

No — only what a signed-out visitor sees; figures can differ from the app. No login, no cookies, nothing from your own account.

Is playCount the same as views?

No — it is the Reels tab tile's play figure, which ran 2.4 to 7.7 times the embed page's views in our measurements. The Actor uses the tab play figure, not the lower embed view count.

What is the performance score?

playsVsProfileMedian = the reel's plays ÷ the profile's first-page median plays, so you can see at a glance which reels over-performed the account's usual.

Can I get captions and music?

Yes — turn on includeDetails (one more request per reel) for caption, exact time, duration, music, co-authors, tagged users, topics and the video address.

What can't it do?

Reels only — no photo posts or carousels, no comment texts (count only), no shares, saves or transcripts; nothing behind the login. A hidden like count is null while plays and comments still come.

Using the data lawfully

Rows describe what an account published publicly; captions, co-authors, tagged accounts and places can be personal data. You decide why you collect them and are responsible for a lawful reason (GDPR and similar). Media belongs to its owners and its addresses are temporary. Not affiliated with Instagram or Meta.